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The Turn-Key Revolution Reading List

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Incredible view, huh? That's the Marina Bay Sands in Singapore. It's not Photoshopped, it's what they call an "Infinity Pool," and this one is 55 stories up and longer than a football field. The future is an amazing place. 2010 is an incredible time to be alive, especially for an entrepreneur as hard-working as you. This is about being on the edge, full time... All this week, ..
Weekend Reading: The 11/11 Edition

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This weekend, I will be re-reading the Claude Hopkins classic Scientific Advertising. Sure, it's from 1923, but it's still dead-on today. It's important to stay connected to the roots of modern marketing, because despite the incredible technological changes we've witnessed in the past century, the actual science of persuasion, connection and conversion sure hasn't changed much. That's w ..
Marketing to the Super-Empowered

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In the past 5 years, there's been a flood of newcomers into the field of information marketing. The attractions are obvious: high profit margins, massive reach through affiliate networks, and a seemingly endless demand for better training. What's less obvious are the downsides and hidden traps, which all too often only get learned the hard way...by making mistakes face first. Marketing to the ..
Reading List: Understanding the Housing Crisis

Admin Manager

It's easy to get fuzzy on exactly how we got here. In 2010, we see it happening every day. Even the most powerful professionals we know are coming down with it: Crisis Fatigue. We've been reading about "The End of the Economy As We Know It" so often, for so long, that it's easy to start feeling lost...even when you're at the top of your game. With temperatures dropping around the ..


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