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Google and the Problem of Success

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Google is fortunate enough to be facing a serious problem in 2010: they have achieved such a high level of success that their own market dominance and sheer momentum has become the biggest threat to their future. As the company has expanded their focus, their infrastructure, and their payroll, they've evolved into something almost unique -- a stable, profitable disruption engine that ..
The Turn-Key Revolution Reading List

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Incredible view, huh? That's the Marina Bay Sands in Singapore. It's not Photoshopped, it's what they call an "Infinity Pool," and this one is 55 stories up and longer than a football field. The future is an amazing place. 2010 is an incredible time to be alive, especially for an entrepreneur as hard-working as you. This is about being on the edge, full time... All this week, ..
Beneath Facebook's "Gmail Killer" Hype

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A little bit of mystery is the key ingredient in selling a compelling story. That's true for our email headlines and our personal branding...and that's also true for multi-billion dollar corporations like Facebook. They've been building the hype for months now about their "top secret new feature" dubbed Project Titan. Today, that finally launches. As it turns out, Project Titan is a ful ..
Weekend Reading: The 11/11 Edition

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This weekend, I will be re-reading the Claude Hopkins classic Scientific Advertising. Sure, it's from 1923, but it's still dead-on today. It's important to stay connected to the roots of modern marketing, because despite the incredible technological changes we've witnessed in the past century, the actual science of persuasion, connection and conversion sure hasn't changed much. That's w ..
Welcome to the Future of Marketing

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In 2010, the customer base is smarter than ever. That's partly because we live in an era where technology is working miracles...literally: this week we've seen headlines about eye implants that allow the blind to see. (http://www.popsci.com/science/article/2010-11/retinal-implant-can-help-blind-see-again) We're on the horizon where science fiction becomes science news, and that's been d ..
Marketing to the Super-Empowered

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In the past 5 years, there's been a flood of newcomers into the field of information marketing. The attractions are obvious: high profit margins, massive reach through affiliate networks, and a seemingly endless demand for better training. What's less obvious are the downsides and hidden traps, which all too often only get learned the hard way...by making mistakes face first. Marketing to the ..
Reading List: Understanding the Housing Crisis

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It's easy to get fuzzy on exactly how we got here. In 2010, we see it happening every day. Even the most powerful professionals we know are coming down with it: Crisis Fatigue. We've been reading about "The End of the Economy As We Know It" so often, for so long, that it's easy to start feeling lost...even when you're at the top of your game. With temperatures dropping around the ..
How Does Google Instant Affect Your SEO?

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In the weeks since Google launched their "Instant Search" feature, the reaction in the SEO world has gone from panic to indifference. At first, there was a rash of "SEO IS DEAD (http://www.steverubel.com/google-instant-makes-seo-irrelevant)" obituaries, but now that the actual data is building up, it turns out that Google instant has not radically changed anything -- not even Google se ..
Welcome to Infomarketer.com!

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It's been a long time coming, but our new site is finally here! After weeks of late nights in the office, strategy meetings and hard work, we have gone live and it's a huge relief. Our goal for this first week is simple: to do the absolute best work we can and get this blog started off right. Our entire business model is built around Doing More With Less. We've been in Real Estat ..


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